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Every enterprise today is racing to adopt AI.
Leaders want to ask questions in natural language instead of waiting for reports. Teams want to automate workflows. And organizations are experimenting with AI agents that can make decisions and take action.
The ambition is clear.
But inside many companies, AI still struggles to operate reliably on real business data.
Instead of accelerating decisions, teams often find themselves double-checking answers, validating numbers, and routing questions back to analysts.
The reason isn’t the model.
It’s the data.
AI can only deliver value if it understands the data it’s working with.
That means understanding:
In most organizations, that understanding is fragmented.
Business logic lives across dashboards, SQL queries, documentation, and analyst knowledge — often inconsistently.
Humans can navigate that complexity using context and experience.
AI cannot.
When AI lacks context about how a business defines and uses its data, the results are predictable: inconsistent answers, fragile automation, and systems teams don’t fully trust.
When AI doesn’t fully understand enterprise data, the impact spreads across the organization:
Instead of accelerating work, AI creates friction.
And many organizations are realizing that the hardest challenge in enterprise AI isn’t model capability - it’s data understanding.

These challenges aren’t unique to any one company.
Across enterprises, data leaders, operators, and AI builders are seeing the same patterns: AI systems that sound confident but still produce conflicting answers, workflows that break when definitions change, and teams struggling to stay aligned on their data.
That’s why we’re hosting a live discussion with leaders in data and AI about where enterprise AI still struggles in practice.
Why Enterprise AI Struggles with Business Data - And What Leaders Can Do About It
📅 March 25
🕛 12:00 PM EST
This will be a candid conversation about the real challenges organizations face when trying to make AI work with business data.